Another Very Nice Social Media Video from Erik Qualman
Erik Qualman of Socialnomics.net released another very informative video about the return on investment of social media marketing.
Noted Statistics:
2. Gary Vaynerchuk grew his family business from $4 million to $50 million using social media. Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library.
3. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.
6. Lenovo was able to achieve cost savings by a 20% reduction in call center activity as customers go to community website for answers
7-8. Burger King’s Whopper Sacrifice Facebook program incented users to give up ten of their Facebook friends in return for a free Whopper. The estimated investment for this program was less than $50,000 yet they received 32 million media impressions which roughly estimated equals greater than $400,000 in press/media value. Which to put in context is somewhat like reaching the entire populations of 19 states (understanding this doesn’t account for unique vs. repeat visitors, etc.)
Google Chrome OS – Thoughts and Questions
If you haven’t seen the Google Chrome OS Video below, please watch it before reading my response.
Google is right – most young people I know spend 90% of their time on their home computers on the Internet.
But what about the other 10% of the time?
Most likely people are writing a paper, editing a video, cropping some photos, putting together a power point presentation.
Even though I am still required to use them at work, does Google expect me to do away with Microsoft Word and Powerpoint?
And even though uploading files could take a considerable amount of time, does Google expect me to rely on free internet software to edit video?
I’m not trying to say that Google doesn’t have a pretty cool idea, but they definitely have some questions to answer. And until they do, don’t expect any changes from me.
We as consumers are not used to losing anything. Getting on the internet 35 seconds faster doesn’t make up for lost features and functionality like video editing.
Six Main Factors of Search Engine Optimization (SEO)
Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential.
Number of Incoming Links – The more links going into a page, the more “respected” and higher ranking a page will be on Google. This can be taken one step further, in that a link coming in from a page with lots of links going into that page is worth more than a link coming from a page with very few links coming in.
Incoming Links Anchor Text – Links with keywords as the anchor help Google decide what the page is about. Internal anchor texts are an easy way to influence this.
Coding – Google spiders have only so much time to read all the pages on the Internet. If your pages have long backend codes, Google might not read all that is on your pages.
Titles, Text and Descriptions – Whatever keyword you are targeting, make sure it is present in your page title, description, headings and page content.
Visitor Behavior – Google tracks everything users do through the Google toolbar, web browser. If people click on your page, then go back to Google to look for another page with better information, Google will drop your pages in a hurry.
Timeliness – Old pages don’t get much love on Google. That’s why search marketers love blogs.
Disagree with me? I’d love to hear what you think I missed.
