Australia Honda Commercials Featuring YouTube Sensation Bangs
Australian Honda jazzpacking ads cross international borders with recognizable YouTube sensation Bangs
Honda in Australia came out with a series of Honda Jazz commercials that I liked so much, I had to watch them all. The series pokes fun at hipsters, rappers, ninjas and weight-lifting meat heads. And while they may have offended some segments of the population, it in an odd sort of way appealed someone like myself, who most marketers would classify as a mainstream member of society – even though I live in the U.S.
Anyways, I though they were funny, so I thought I would share them.
A really smart creative, created one of my favorite commercials by featuring my man Bangs. You may have heard of his number one YouTube single, Take U to Da Movies.
Five Years In: Advice for Young Marketing Communications Professionals
Five years ago, bright-eyed and bushy-tailed, I entered the corporate work force on a marketing communications team filled with experienced professionals.
In addition to countless side-conversations with my fellow intern at work, I used the internet to read and learn more about how other young professionals have dealt with a variety of situations.
With five years experience and thousands of M&M’s under my belt, literally, I thought I would share some the characteristics and advice that I have found to be most useful.
- Ask questions. Be curious.
- Keep your eye on the prize and always work to meet your business objectives.
- Google everything that you don’t understand.
- Don’t over complicate marketing communications. (Message – Audience – Channel) Work to optimize each part of the equation and remember to listen as well.
- Ask intelligent questions to your managers. Pick their brain and learn how they approach their work.
- Have confidence about what you know, especially when working with people outside of your department.
- Marketing campaigns are launching daily. Look and learn from them.
- Share your ideas in a manner that show they are well thought out.
- Look at the big picture, but manage the small projects like they all matter.
- Manage quality vs. quantity. Limit uncharacteristic mistakes.
I hope these little tidbits of advice helped you out. If you feel comfortable sharing a few of your own, please do.
Open Letter to Mark Zuckerberg
Hey Mark,
It’s your boy from Minneapolis and North Dakota State who created a website with profiles for his dorm mates in 2002.
There are some “social media experts” asking you to step down from Facebook. Don’t worry about it. They are just old bloggers who jumped on the bandwagon about three years after you started it.
Facebook for everyone outside of the marketing profession is about keeping up with friends. Not much more. It’s an awesome tool for posting pictures and allowing friends and family members to view them.
Yes, the sweatshirt at the F8 conference was weird, but seriously none of my friends on Facebook cared. They will all still go on facebook tomorrow with at least two invitations to parties happening downtown that they care nothing about.
I know people are also giving you grief about privacy settings, but honestly, if one cared enough about the subject, they would have figured it out.
Keep up the good work,
Allan
The Next Stage in Social Media Marketing
Long before my professional career started, websites were built and controlled by high school students and information technology departments.
A decade later, when those same high school students became college students, they started an internet revolution called social media. The movement led to many companies to rely on interns and recent graduates for navigation through this new communication phenomenon.
In both scenarios, marketers and communicators were somewhat limited in how well they managed the messaging. However in 2010, I think we have entered a phase where social media marketing is now better understood and better controlled by upper level management. Seriously, how many events can a marketer go to without sitting in on at least one social media presentation?
With that comes better planning of resources and content. This is contrary to the issues raised by Jason Fried of 37signals in an interview with Forbes.com. He argued that the biggest problem with social media marketing is that the social websites are just tools and that most companies have yet to decide who they are and what they stand for on social media.
In just a few years this will no longer be an issue. Much like marketing departments starting taking back control of their websites asking their IT department to turn them over the keys so they could optimize the site for search engines, they too will start asking questions about how to start a successful group on Linkedin.
The next stage in social media marketing ready to start flourishing will be more meaningful content publishing and consumer interaction led by senior marketing professionals, who are no longer too naive to ask tough questions of interns and recent graduates.
Happy Mother’s Day Commercial
Even thought I am not a mom, I had a nice Mother’s day. I had lunch with my mother and two grandmothers. I had to getting going because I was finishing up putting together a shed in my back yard, but upon winding down I saw a nice Mother’s day commercial by Proctor & Gamble. With no further ado, here it is: