Archive for October, 2008
Opinionizing the $700 Billion Bailout Package
The necessity of a $700 billion economic bailout package is a complex issue. As a designer, marketer and communicator by trade, I’ll be the first to admit that I wished I had paid more a little more attention in those 8:00 a.m. finance and economics classes in college.
Talking to my friends, most of them don’t [...]
Social Media: What's the buzz about?
When building a brand, reaching the masses seems always be of the utmost importance. We need to sometimes ask ourselves the tough questions and think about whether anyone in the masses really cares about what we are selling. Social media marketing, which often times can be tough to sell to a top level executive, has [...]
Social Media Marketing Breakdown
Marketers who explain to other marketers that they specialize in social media marketing are often times met with smirks and rolling eyes. Social media marketing by most marketers is still seen as a waste of time as in most cases the campaigns fail to reach mass audiences.
It must be understood that social media marketing is [...]