Archive for November, 2008
Nike Store in Mall of America All About Personalization
I visited the new Nike Store at the Mall of America this weekend. A midst a spinning dj, dancing models and a good looking street team, it was apparent that the focus of the new Nike concept store was all about customization and personalization.
Surprisingly missing from the Nike store was a large wall of shoes. [...]
Alltop.com: Learn More Online With RSS Feeds
RSS feeds deliver content to millions of people everyday. I recently rediscovered alltop.com, an aggregate of thousands of rss feeds on a variety of subjects.
The site boasts itself as an online magazine rack, offering the headlines from the most popular sources online.
In March when the site first launched, it was greeted with bad reviews. I [...]
5K/10K Fundraising Run/Walk Event Planning Checklist
I was searching online for a event checklist for holding a fundraising run/walk. Much to my suprise my searches were not that successful. Most of the checklists for planning a run/walk event were only available through signing up for a fundraising help website.
Needless to say I spent a couple of hours putting this together. This [...]
PR Case Study: Failure to Cooperate Leads to Missed Opportunity
Amidst the current economic hard times, the New York Times wrote an article about the increased sale of SPAM, a gelatinous 12-ounce rectangle of spiced ham and pork.
Sounds like a great opportunity for SPAM, right?
Well as the article points out in the seventh paragraph, SPAM’s parent company, the Hormel Food Corporation “declined to cooperate” with [...]
Writing Press Releases: Online vs. Offline
I went to a Minnesota Interactive Marketing Association (MIMA) event this morning. The topic was writing for the web.
I’ll admit that at first I wasn’t terribly excited about the topic. It seemed so basic, I was worried the subject matter would be a review of things I already knew.
And while I did understand most of [...]