Archive for November, 2008
Monday Feed Fodder
Carol.com cuts jobs, changes strategy (Star Tribune)
Carol.com, a website which allowed healthcare consumers to compare the costs of various healthcare services across competing healthcare service providers announced a strategic change of direction. The company, which had raised nearly $30 million in venture capital, will now focus on software and consulting services.
YouTube & MGM Partner for [...]
Apartment Marketing: SMS Text Messaging
I was impressed last week to see my apartment building utilize SMS text messaging as a call to action on a sign advertising available apartments.
Curiously, I texted for more information. I was immediately texted back once with pricing information and again with a link to view photos.
Utilizing text messaging is a move that makes so [...]
Top Tools for Pushing Key Messages Online
Your website should be considered the most important piece of your online marketing puzzle, but if it is the puzzle, you might be in trouble.
While your messages may be strong; Are they strong enough to rank highly in Google, as well as help bring you closer to making a deal?
Balancing building your pages for search [...]