Archive for January, 2009
President Obama "Joins the Conversation" and Embraces Social Media
President Obama used social media to raise money and awareness during his campaign towards the presidency. It should then be no surprise that he has continued his social media outreach with a white house blog and weekly video blog.
On his blog, which isn’t really written by him, you’ll find updates of what he is doing [...]
New Hyundai Commercial Exemplifies Consumer Focused Marketing
Marketing over the last five to ten years has become extremely focused on consumers; what they want and what they need. When I heard the first sentence of a new Hyundai commercial promoting the Hyundai Assurance program, I was drawn to the simplicity by which they described their latest consumer-focus commercial.
“This is a car commercial, [...]
Google Discontinues Newspaper Print Ads Program
Amidst the inauguration, the release of Facebook Grader, and again more inauguration coverage – Google announced yesterday that they were discontinuing their Print Ads program.
Google started Print Ads in November 2006 and had relationships with over 800 newspapers. The program allowed Google’s ad clients to place offline ads.
About the continued demise of newspapers, Google said [...]
Facebook Grader is Hilarious
From the makers of Website Grader, comes Facebook Grader – an application that measures your reach and authority on Facebook. Not that I scored horribly, but I think this is a hilarious measurement made for older social media marketers who want to see how popular they think they are.
A Facebook power user doesn’t care [...]
Branding & Logo Design Recommendations
Companies choose to brand and rebrand themselves for a variety of reasons. A new logo is good for telling the world that something significant about your company has changed. Perhaps you’re opening a new building, acquiring another company or adding new services, whatever the reason a new logo will grab the attention of your current [...]