A Few Social Media Marketing Trends I Noticed During My Hiatus
Time for blogging, social networking and contributing to online conversations has been hard to manage recently with major events going on in my life. I wanted to give a quick check-in of a few trends I am watching.
- The Twitter Explosion. Three years ago, new media marketers predicted mobile marketing would be the future and here we have it. The growth chart has hit the proverbial exponential upswing and if your not on Twitter it’s time to figure it out. Basically, people can broadcast what they are doing from their mobile phone. And for businesses, they can do it too. It’s nice.
- MySpace is officially past it’s prime. Just this week, comScore came out with numbers that indicated that Facebook was bigger than MySpace. I’m afraid, not even Borat can save this one.
- Social media marketing is becoming more and more integrated with customer service departments. Check out what Zappos.com is doing on Twitter.
- For my healthcare followers, the all important mom of the household decided to check out Facebook and abruptly decided it was more for their kids.
- Done with SEO, most companies have moved to more advanced marketing tactics like developing useful applications for mobile phones.
- Crowd sourcing using web technologies has and will continue to drive business decisions at innovative companies.
Please feel free to let me know if you think I missed some important social media marketing trends.
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