Archive for January, 2010
Going Green & Word-of-Mouth Marketing
Going Green – Corporate Social Responsibility – Sustainability – Whatever you want to call it – Prior to the current economic climate, companies big and small were all buying into the concept that going green could improve their bottom line.
The general thought behind this belief was that a large enough segment of consumers cared enough [...]
Jay Leno, Habitual Behaviors and Niche Marketing
NBC confirmed today that they are pulling the plug on the Jay Leno Show prime time experiment.
The experiment started when NBC had to figure out what it could do to keep Leno in their line-up while still promoting the up-and-coming late night show host Conan O’Brien.
Moving Leno to prime time seemed logical. NBC could produce [...]
The Breakdown on RSS Feeds
RSS is a technology that allows for content to be delivered online automatically to those who subscribe to it. Blogs and microblogs(Twitter) utilize this technology to deliver content and updates.
A 2008 study showed that only 11% of consumers had adopted the technology, which has steered many marketers away from really utilizing the technology.
Despite these numbers, [...]