Advertising
Billboard Marketing and Advertising Philosophies
Depending the industry, chances are you have been approached on some level about putting up a billboard. You may want to consider it, however before signing off you should make sure expectations are clearly set.
Remember that your audience has between two and eight seconds to understand and react to your message and that it takes [...]
Expectations of Facebook Marketing
[digg=http://digg.com/business_finance/Expectations_of_Facebook_Marketing]Clients interested in social media marketing are almost always interested in what they can do on Facebook. And it’s understandable why; users spend hours each week looking at pictures and interacting with friends. When discussing Facebook marketing, it is important to have reasonable expectations about what is possible and what is most likely to happen, [...]
Bounce Rate: The Forgetten Rule of SEO
Search the internet for SEO rules, tips, secrets and guides and you’ll certainly find enough information to start optimizing your site.
From there after you do all of your keyword research and incorporate your key words into your meta tags, headers, text and anchor text, chances are you’ll get some new visitors to your website.
Overtime, chances [...]
Heathcare Marketing Notes and Word-of-Mouth Marketing
Moving from a position as an Internet marketer to a healthcare marketer, I’ve seen how different successful social media marketing can be depending on the industry.
Specifically within healthcare, patients are looking online for information about conditions, treatment options and physicians. A recent study however showed that their decisions about which physician they want to see [...]
Apartment Marketing: SMS Text Messaging
I was impressed last week to see my apartment building utilize SMS text messaging as a call to action on a sign advertising available apartments.
Curiously, I texted for more information. I was immediately texted back once with pricing information and again with a link to view photos.
Utilizing text messaging is a move that makes so [...]