Advertising
Heathcare Marketing Notes and Word-of-Mouth Marketing
Moving from a position as an Internet marketer to a healthcare marketer, I’ve seen how different successful social media marketing can be depending on the industry.
Specifically within healthcare, patients are looking online for information about conditions, treatment options and physicians. A recent study however showed that their decisions about which physician they want to see [...]
Apartment Marketing: SMS Text Messaging
I was impressed last week to see my apartment building utilize SMS text messaging as a call to action on a sign advertising available apartments.
Curiously, I texted for more information. I was immediately texted back once with pricing information and again with a link to view photos.
Utilizing text messaging is a move that makes so [...]
Top Tools for Pushing Key Messages Online
Your website should be considered the most important piece of your online marketing puzzle, but if it is the puzzle, you might be in trouble.
While your messages may be strong; Are they strong enough to rank highly in Google, as well as help bring you closer to making a deal?
Balancing building your pages for search [...]
Social Media: What's the buzz about?
When building a brand, reaching the masses seems always be of the utmost importance. We need to sometimes ask ourselves the tough questions and think about whether anyone in the masses really cares about what we are selling. Social media marketing, which often times can be tough to sell to a top level executive, has [...]
Social Media Marketing Breakdown
Marketers who explain to other marketers that they specialize in social media marketing are often times met with smirks and rolling eyes. Social media marketing by most marketers is still seen as a waste of time as in most cases the campaigns fail to reach mass audiences.
It must be understood that social media marketing is [...]