Branding
To build or not to build a micro site?
When considering building a micro site. Think user experience.
Opponents of building micro sites argue that it makes dollars and sense to drive traffic to subdomain or a special section of a larger site. That way users are forced to experience your entire brand and hopefully they will become engaged with more than one specific product [...]
Why does everything have to be branded? Even in Healthcare
Go to McDonald’s. Order an extra value meal. Eat it and leave.
How many times do you think you were exposed to the golden arches?
Think about this typical experience:
You drive into the parking lot, look at the building, walk in the door, order some food, talk with an employee, go to the bathroom, look at the [...]
Branding & Logo Design Recommendations
Companies choose to brand and rebrand themselves for a variety of reasons. A new logo is good for telling the world that something significant about your company has changed. Perhaps you’re opening a new building, acquiring another company or adding new services, whatever the reason a new logo will grab the attention of your current [...]