Business
Managing Email Overload and Gen-Y
It’s unpleasant for most marketing or any professionals for that matter to think about how many hours they are spending reading and sifting through emails.
In 2010, one of my (many) points of focused personal improvement is on my overall work efficiency. Not that I don’t enjoy getting my mind going a little later in the [...]
Social Media Success and Product Differentiation
The driver behind successful social media campaigns is no different from the driver behind successful traditional marketing campaigns.
Success in social media marketing starts with product differentiation. Companies must first examine what makes their product or service better than the competition. Hopefully this should come easy. Examples of product differentiations could be the features and functionality, it could [...]
Google Chrome OS – Thoughts and Questions
If you haven’t seen the Google Chrome OS Video below, please watch it before reading my response.
[youtube=http://www.youtube.com/watch?v=0QRO3gKj3qw]
Google is right – most young people I know spend 90% of their time on their home computers on the Internet.
But what about the other 10% of the time?
Most likely people are writing a paper, editing a video, cropping [...]
Generation Y: Technology Gurus or Smart Asses
It has been said that most of Generation-Y thinks they know everything about computers and technology. And although I don’t work in a technology role, I am often called upon by different colleagues to help them solve a computer problem. In most cases, I either know how to solve the problem, or I am able [...]
New Hyundai Commercial Exemplifies Consumer Focused Marketing
Marketing over the last five to ten years has become extremely focused on consumers; what they want and what they need. When I heard the first sentence of a new Hyundai commercial promoting the Hyundai Assurance program, I was drawn to the simplicity by which they described their latest consumer-focus commercial.
“This is a car commercial, [...]