Heathcare
Why does everything have to be branded? Even in Healthcare
Go to McDonald’s. Order an extra value meal. Eat it and leave.
How many times do you think you were exposed to the golden arches?
Think about this typical experience:
You drive into the parking lot, look at the building, walk in the door, order some food, talk with an employee, go to the bathroom, look at the [...]
Make the Most of "National ‘Something or Other’ Months"
Ever wonder why each month seems to be “National ‘Something or Other’ Month?”
It’s called Marketing.
I will preface this entire article by saying, I don’t think that all “National ‘Something or Other’ Months” are bad or get lost in the shuffle. In fact, I would even go as far as to say for healthcare marketers, “National [...]
Heathcare Marketing Notes and Word-of-Mouth Marketing
Moving from a position as an Internet marketer to a healthcare marketer, I’ve seen how different successful social media marketing can be depending on the industry.
Specifically within healthcare, patients are looking online for information about conditions, treatment options and physicians. A recent study however showed that their decisions about which physician they want to see [...]