Internet Marketing

To build or not to build a micro site?

When considering building a micro site. Think user experience.
Opponents of building micro sites argue that it makes dollars and sense to drive traffic to subdomain or a special section of a larger site. That way users are forced to experience your entire brand and hopefully they will become engaged with more than one specific product [...]


The Breakdown on RSS Feeds

RSS is a technology that allows for content to be delivered online automatically to those who subscribe to it. Blogs and microblogs(Twitter) utilize this technology to deliver content and updates.
A 2008 study showed that only 11% of consumers had adopted the technology, which has steered many marketers away from really utilizing the technology.
Despite these numbers, [...]


Strategic Social Media Marketing in 2010

In 2009, I encouraged marketers with no idea how social media works to simply get out, create accounts and post information they are already creating.
I hope they did that because in 2010 I think it’s time for marketers who were just getting acquainted to take things a step further by creating a strategic content plan.
Creating [...]


Six Main Factors of Search Engine Optimization (SEO)

Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential.
Number of [...]


Nice Social Media Statistics Video

In the spirit of sharing things I like on the web, check out the video below about social media usage.

Read the blog post behind the video on socialnomics.net.