Marketing
College Football National Signing Day and Selling Hope
Today was national signing day for NCAA college football teams. For some reason, it seemed like the hype was higher than years past.
ESPN.com dedicated their entire home page to signing day announcements and the subject was searched for more on Google more than the massive Toyota recall that affected 3.8 million cars.
ESPN’s Pardon the Interruption [...]
Managing Email Overload and Gen-Y
It’s unpleasant for most marketing or any professionals for that matter to think about how many hours they are spending reading and sifting through emails.
In 2010, one of my (many) points of focused personal improvement is on my overall work efficiency. Not that I don’t enjoy getting my mind going a little later in the [...]
Going Green & Word-of-Mouth Marketing
Going Green – Corporate Social Responsibility – Sustainability – Whatever you want to call it – Prior to the current economic climate, companies big and small were all buying into the concept that going green could improve their bottom line.
The general thought behind this belief was that a large enough segment of consumers cared enough [...]
Jay Leno, Habitual Behaviors and Niche Marketing
NBC confirmed today that they are pulling the plug on the Jay Leno Show prime time experiment.
The experiment started when NBC had to figure out what it could do to keep Leno in their line-up while still promoting the up-and-coming late night show host Conan O’Brien.
Moving Leno to prime time seemed logical. NBC could produce [...]
Strategic Social Media Marketing in 2010
In 2009, I encouraged marketers with no idea how social media works to simply get out, create accounts and post information they are already creating.
I hope they did that because in 2010 I think it’s time for marketers who were just getting acquainted to take things a step further by creating a strategic content plan.
Creating [...]