Marketing
Social Media Success and Product Differentiation
The driver behind successful social media campaigns is no different from the driver behind successful traditional marketing campaigns.
Success in social media marketing starts with product differentiation. Companies must first examine what makes their product or service better than the competition. Hopefully this should come easy. Examples of product differentiations could be the features and functionality, it could [...]
Six Main Factors of Search Engine Optimization (SEO)
Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential.
Number of [...]
Nice Social Media Statistics Video
In the spirit of sharing things I like on the web, check out the video below about social media usage.
Read the blog post behind the video on socialnomics.net.
Billboard Marketing and Advertising Philosophies
Depending the industry, chances are you have been approached on some level about putting up a billboard. You may want to consider it, however before signing off you should make sure expectations are clearly set.
Remember that your audience has between two and eight seconds to understand and react to your message and that it takes [...]
Is your organization ready for social media?
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?
From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality [...]