Media
College Football National Signing Day and Selling Hope
Today was national signing day for NCAA college football teams. For some reason, it seemed like the hype was higher than years past.
ESPN.com dedicated their entire home page to signing day announcements and the subject was searched for more on Google more than the massive Toyota recall that affected 3.8 million cars.
ESPN’s Pardon the Interruption [...]
Nice Social Media Statistics Video
In the spirit of sharing things I like on the web, check out the video below about social media usage.
Read the blog post behind the video on socialnomics.net.
Is your organization ready for social media?
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?
From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality [...]
Make the Most of "National ‘Something or Other’ Months"
Ever wonder why each month seems to be “National ‘Something or Other’ Month?”
It’s called Marketing.
I will preface this entire article by saying, I don’t think that all “National ‘Something or Other’ Months” are bad or get lost in the shuffle. In fact, I would even go as far as to say for healthcare marketers, “National [...]
Google Discontinues Newspaper Print Ads Program
Amidst the inauguration, the release of Facebook Grader, and again more inauguration coverage – Google announced yesterday that they were discontinuing their Print Ads program.
Google started Print Ads in November 2006 and had relationships with over 800 newspapers. The program allowed Google’s ad clients to place offline ads.
About the continued demise of newspapers, Google said [...]