Media
Where to start with Social Media Marketing Strategy?
It’s tough to be successful marketing with social media tools without a strategic plan. I ran across a method of helping marketing professionals decide where start their social media marketing plans. It’s called the POST Method. It was derived by social media analysts at Forrester.
POST is an acronym, which stands for People, Objectives, Strategy and [...]
Facebook Connect Not For Every Web Site
Facebook Connect is the “next evolution of Facebook Platform” allowing developers to integrate Facebook into their own web sites.
Facebook CEO Mark Zuckerberg has said that privacy will be intact as Facebook expands outside of its walls, however after speaking with many of my friends who are Facebook power users, many of them seem skeptical about [...]
Alltop.com: Learn More Online With RSS Feeds
RSS feeds deliver content to millions of people everyday. I recently rediscovered alltop.com, an aggregate of thousands of rss feeds on a variety of subjects.
The site boasts itself as an online magazine rack, offering the headlines from the most popular sources online.
In March when the site first launched, it was greeted with bad reviews. I [...]
Writing Press Releases: Online vs. Offline
I went to a Minnesota Interactive Marketing Association (MIMA) event this morning. The topic was writing for the web.
I’ll admit that at first I wasn’t terribly excited about the topic. It seemed so basic, I was worried the subject matter would be a review of things I already knew.
And while I did understand most of [...]
New Marketing Ideas: Don’t Buy the Media, Be the Media
[digg=http://digg.com/business_finance/Don_t_Buy_the_Media_Be_the_Media/blog]Gone are the days when all advertising exposure must be purchased. Many progressive marketers have found great success spreading their message across new mediums.
And I am not necessarily talking about creating a viral video. Success can be had by reaching 1,000 targeted customers, as opposed to 1,000,000 random web surfers.
Here are a few examples of [...]