Online Marketing
To build or not to build a micro site?
When considering building a micro site. Think user experience.
Opponents of building micro sites argue that it makes dollars and sense to drive traffic to subdomain or a special section of a larger site. That way users are forced to experience your entire brand and hopefully they will become engaged with more than one specific product [...]
The Breakdown on RSS Feeds
RSS is a technology that allows for content to be delivered online automatically to those who subscribe to it. Blogs and microblogs(Twitter) utilize this technology to deliver content and updates.
A 2008 study showed that only 11% of consumers had adopted the technology, which has steered many marketers away from really utilizing the technology.
Despite these numbers, [...]
Strategic Social Media Marketing in 2010
In 2009, I encouraged marketers with no idea how social media works to simply get out, create accounts and post information they are already creating.
I hope they did that because in 2010 I think it’s time for marketers who were just getting acquainted to take things a step further by creating a strategic content plan.
Creating [...]
Six Main Factors of Search Engine Optimization (SEO)
Given you’ve researched the keywords you want to target, the six main factors listed below are what I believe to be the most important for high rankings in Google. Obviously there are more than 100 factors that Google takes into account, but these are the six I believe to be the most influential.
Number of [...]
Is your organization ready for social media?
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?
From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality [...]