Online Marketing
Is your organization ready for social media?
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?
From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality [...]
Why are Marketers so obsessed with Twitter?
[digg=http://digg.com/business_finance/Why_are_marketers_so_obsessed_with_Twitter]“Twitter asks ‘What are you doing?’ You can tell Twitter what you are doing on twitter.com or you can text from your cell phone.” says one person who doesn’t understand twitter trying to explain it another person who knows less about it. This conversation is usually followed by a “Hills” like awkward silence and a few [...]
Social Media Marketers should take note of NDSU and March Madness
North Dakota State president, Joseph A. Chapman wanted his university to become a major research university. As an article this week in the New York Times points out, Chapman saw athletics as a way to broaden NDSU’s exposure on a national level and boy was he right. Did I mention the university located in Fargo, [...]
Musicians and Hip Hop Artists on Twitter Have Little Success Marketing
I did a little research to find out if there were any musicians or hip hop artists successfully using Twitter to market themselves. Surprisingly, I found very few.
MySpace, still the ultimate hangout for musicians, rappers and hip-hip artists has helped launch the careers of many young musicians, including: Soulja Boy Tell Em and Sean Kingston. But [...]
Expectations of Facebook Marketing
[digg=http://digg.com/business_finance/Expectations_of_Facebook_Marketing]Clients interested in social media marketing are almost always interested in what they can do on Facebook. And it’s understandable why; users spend hours each week looking at pictures and interacting with friends. When discussing Facebook marketing, it is important to have reasonable expectations about what is possible and what is most likely to happen, [...]