social media marketing
The Next Stage in Social Media Marketing
Long before my professional career started, websites were built and controlled by high school students and information technology departments.
A decade later, when those same high school students became college students, they started an internet revolution called social media. The movement led to many companies to rely on interns and recent graduates for navigation through this [...]
Strategic Social Media Marketing in 2010
In 2009, I encouraged marketers with no idea how social media works to simply get out, create accounts and post information they are already creating.
I hope they did that because in 2010 I think it’s time for marketers who were just getting acquainted to take things a step further by creating a strategic content plan.
Creating [...]
Is your organization ready for social media?
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?
From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality [...]
Why are Marketers so obsessed with Twitter?
[digg=http://digg.com/business_finance/Why_are_marketers_so_obsessed_with_Twitter]“Twitter asks ‘What are you doing?’ You can tell Twitter what you are doing on twitter.com or you can text from your cell phone.” says one person who doesn’t understand twitter trying to explain it another person who knows less about it. This conversation is usually followed by a “Hills” like awkward silence and a few [...]
Social Media Marketers should take note of NDSU and March Madness
North Dakota State president, Joseph A. Chapman wanted his university to become a major research university. As an article this week in the New York Times points out, Chapman saw athletics as a way to broaden NDSU’s exposure on a national level and boy was he right. Did I mention the university located in Fargo, [...]