Social Networking
The Next Stage in Social Media Marketing
Long before my professional career started, websites were built and controlled by high school students and information technology departments.
A decade later, when those same high school students became college students, they started an internet revolution called social media. The movement led to many companies to rely on interns and recent graduates for navigation through this [...]
Is your organization ready for social media?
If you work in marketing or communications, you probably have little doubt that your organization should start utilizing social media, but are you ready?
From my experience, C-level executives often worry about what could go wrong. They worry people will say bad things and even worse that no one will do anything about it. The reality [...]
Why are Marketers so obsessed with Twitter?
[digg=http://digg.com/business_finance/Why_are_marketers_so_obsessed_with_Twitter]“Twitter asks ‘What are you doing?’ You can tell Twitter what you are doing on twitter.com or you can text from your cell phone.” says one person who doesn’t understand twitter trying to explain it another person who knows less about it. This conversation is usually followed by a “Hills” like awkward silence and a few [...]
Make the Most of "National ‘Something or Other’ Months"
Ever wonder why each month seems to be “National ‘Something or Other’ Month?”
It’s called Marketing.
I will preface this entire article by saying, I don’t think that all “National ‘Something or Other’ Months” are bad or get lost in the shuffle. In fact, I would even go as far as to say for healthcare marketers, “National [...]
Musicians and Hip Hop Artists on Twitter Have Little Success Marketing
I did a little research to find out if there were any musicians or hip hop artists successfully using Twitter to market themselves. Surprisingly, I found very few.
MySpace, still the ultimate hangout for musicians, rappers and hip-hip artists has helped launch the careers of many young musicians, including: Soulja Boy Tell Em and Sean Kingston. But [...]