Social Networking
Expectations of Facebook Marketing
[digg=http://digg.com/business_finance/Expectations_of_Facebook_Marketing]Clients interested in social media marketing are almost always interested in what they can do on Facebook. And it’s understandable why; users spend hours each week looking at pictures and interacting with friends. When discussing Facebook marketing, it is important to have reasonable expectations about what is possible and what is most likely to happen, [...]
Facebook Grader is Hilarious
From the makers of Website Grader, comes Facebook Grader – an application that measures your reach and authority on Facebook. Not that I scored horribly, but I think this is a hilarious measurement made for older social media marketers who want to see how popular they think they are.
A Facebook power user doesn’t care [...]
Where to start with Social Media Marketing Strategy?
It’s tough to be successful marketing with social media tools without a strategic plan. I ran across a method of helping marketing professionals decide where start their social media marketing plans. It’s called the POST Method. It was derived by social media analysts at Forrester.
POST is an acronym, which stands for People, Objectives, Strategy and [...]
I Like My Friends, But I Love the Whopper
Burger King, home of the flame broiled Whopper, has recently launched yet another unique, edgy, marketing campaign. The brand that brings you The (creepy) King, meat smelling body spray, and many other odd, attention grabbing campaigns, is at it again. The Whopper Sacrifice is a new Facebook application that provides users with a coupon for [...]