Technology
The Breakdown on RSS Feeds
RSS is a technology that allows for content to be delivered online automatically to those who subscribe to it. Blogs and microblogs(Twitter) utilize this technology to deliver content and updates.
A 2008 study showed that only 11% of consumers had adopted the technology, which has steered many marketers away from really utilizing the technology.
Despite these numbers, [...]
Social Media Success and Product Differentiation
The driver behind successful social media campaigns is no different from the driver behind successful traditional marketing campaigns.
Success in social media marketing starts with product differentiation. Companies must first examine what makes their product or service better than the competition. Hopefully this should come easy. Examples of product differentiations could be the features and functionality, it could [...]
Google Chrome OS – Thoughts and Questions
If you haven’t seen the Google Chrome OS Video below, please watch it before reading my response.
[youtube=http://www.youtube.com/watch?v=0QRO3gKj3qw]
Google is right – most young people I know spend 90% of their time on their home computers on the Internet.
But what about the other 10% of the time?
Most likely people are writing a paper, editing a video, cropping [...]
Generation Y: Technology Gurus or Smart Asses
It has been said that most of Generation-Y thinks they know everything about computers and technology. And although I don’t work in a technology role, I am often called upon by different colleagues to help them solve a computer problem. In most cases, I either know how to solve the problem, or I am able [...]
I Like My Friends, But I Love the Whopper
Burger King, home of the flame broiled Whopper, has recently launched yet another unique, edgy, marketing campaign. The brand that brings you The (creepy) King, meat smelling body spray, and many other odd, attention grabbing campaigns, is at it again. The Whopper Sacrifice is a new Facebook application that provides users with a coupon for [...]